Advertising is an art form and it takes some savvy person to come up with great ads. But you don’t have to work in an ad agency to come up with one. There are numerous classes ads you can take advantage of —one of which is the ubiquitous classified advertisement (also known as classified ads). Even in this form and iteration, it still takes a lot of consideration on how these ads are structured.
Classified ads have been around for a very long time—they’re probably as old as the newspaper. With the traditional classified ads, the newspaper charges per line or character. This means that the writer of the ad has to come up with a catchy message within the limited space. The good news is these restrictions are not present with the online classified ads. Website generally don’t have the same space restrictions as the newspaper. But the same mindset should be applied in online ads—it should be short and sweet (like a tweet).
Here are some tips on how to create winning classified ads online:
1. Make sure to plan well
The battle waged by winning advertisements starts at the planning stage. Before writing the ad, make sure to gather all the information you need. Start with the 5W (What, When, Where, Why, How). The more information you gather, the better equipped you will be when you write your classified advertisement.
2. Come up with your core message
The core message is what you want your potential buyers to know in one short sentence. A core message will give readers a chance to size up your ad by just reading the first line. A concise line that summarizes the service or product you are offering, a reader will immediately get an idea what it is that you want him to do. With a clear core message, it makes the decision making process a lot easier.
3. Make your ad catchy
First and foremost, make sure your ad’s tone is friendly. The words you use should be common enough for everyone to understand. Tug into their emotions by including a clear call-to-action phrase or sentence. Remember, most people have a short attention span. So the more direct to the point your ad is, the easier for the reader to remember and make that decision to purchase.
4. Edit, Edit, Edit
Don’t print or publish your ad just yet. You have to go back and review the contents. You might have missed out on something. Or worse, you might have messed up the grammar or the spelling of some words. A good rule to follow is to check and read your ad at least three times. With each reading, check if your ad is clear, concise and catchy. By doing at least three edits, you can be sure that you’re putting out the best possible ad out there.
5. Don’t miss out on placing your contact details
This is the most important information, your ad should contain. A lot of people are so caught up with coming up with a catchy ad that they forget or mess up the contact information. When writing your ad, ensure that your contact information is placed at the end or a place easily seen.
6. Track how your ad is doing
Check if your ad is generating hits. This is a good way to gauge the effectiveness of your classified advertisement. If your ad is not generating a lot of hits, you should consider going back to step number 1. At least, online ads allow you to change the text anytime without any charges or fees.
These are the 6 steps in creating winning classified ads. Always keep in mind that you are writing the ad with the reader or public in mind. After all, they are the people you ultimately reach out to, and the ones who will pay for the product or service you are offering. Start posting your own classified ads now, follow our advice, and see how effective they are.
Do you have other tips to add? You are welcome to do so in the comment section below.